Background: Despite social marketing campaigns and behavior change interventions, young adults remain among the lowest consumers of vegetables. The digital era offers potential new avenues for both social marketing and individually tailored programs, through texting, web, and mobile applications. The effectiveness and generalizability of such programs have not been well documented.
Objective: The aim of this systematic review is to evaluate the efficacy and external validity of social marketing, electronic, and mobile phone-based (mHealth) interventions aimed at increasing vegetable intake in young adults.
Methods: The Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) protocol will be used to conduct this systematic review. The search strategy will be executed across eleven electronic databases using combinations of the following search terms: “online intervention”, “computer-assisted therapy”, “internet”, “website”, “cell phones”, “cyber”, “telemedicine”, “email”, “social marketing”, “social media”, “mass media”, “young adult”, and “fruit and vegetables”. The reference lists of included studies will also be searched for additional citations. Titles and abstracts will be screened against inclusion criteria and full texts of potentially eligible papers will be assessed by two independent reviewers. Data from eligible papers will be extracted. Quality and risk of bias will be assessed using the Effective Public Health Practice Project (EPHPP) Quality Assessment Tool for Quantitative Studies and The Cochrane Collaboration Risk of Bias assessment tool respectively. The external validity of the studies will be determined based on components such as reach, adoption, and representativeness of participants; intervention implementation and adaption; and program maintenance and institutionalization. Results will be reported quantitatively and qualitatively.
Results: Our research is in progress. A draft of the systematic review is currently being produced for publication by the end of 2015.
Conclusions: The review findings will assist the design and implementation of future eHealth and mHealth programs aimed at improving vegetable consumption in young adults.
Trial Registration: PROSPERO International Prospective Register of Systematic Reviews: CRD42015017763; http://www.crd.york.ac.uk/PROSPERO/display_record.asp?ID=CRD42015017763#.VVKtqfmqqko (Archived by WebCite at http://www.webcitation.org/6YU2UYrTn).
The Forgotten Age Group
Despite national and global social marketing campaigns and behavior change interventions, the current population’s intake of vegetables remains low . Among Australian adults, young adults are least likely to meet the recommended five or more serves a day [ ]. As they transition from parental supervision to independent living, young adults are establishing self-determined food habits that will have implications for their future health. It can take decades before diet-related diseases appear; however, a strong association has been established between fruit and vegetable consumption and a decreased risk of chronic diseases [ - ]. For this age group, promoting the well-established long-term health benefits of vegetable consumption, as is typically done in nationwide social marketing campaigns, is not a salient enough motivator for this population, who are typically unconcerned about their future health and engage in more high-risk behaviors [ - ]. This age group needs to be targeted separately in social marketing campaigns and behavior change interventions. Promoting the benefits they value, such as enhanced performance and physical ability, short-term health outcomes, and improved appearance may have greater impact.
Digitalization of Interventions
The rise of the digital era offers potential new avenues for both social marketing and individually tailored programs, through texting, web and mobile apps to deliver health messages and facilitate change. Research indicates that electronic (eHealth) and mobile phone (mHealth)-based strategies are a promising channel for the delivery of interventions aimed at promoting healthful behaviors [- ]. Young adults are among the most frequent users of these wireless information sharing platforms [ ], and the total number of people using social networks is increasing rapidly [ ]. Harnessing this technology could allow for the widespread dissemination of interventions in a low cost, accessible, convenient, and age-appropriate manner.
When assessing the efficacy of interventions, the degree to which they effectively incorporate behavior change theories should be considered. A review of recent eHealth and mHealth interventions revealed that interventions which included more behavior change techniques had larger effects compared to those that used fewer techniques . Furthermore, consideration of the accuracy of measurement of fruit and vegetable intake is crucial when evaluating the effectiveness of interventions. Fruits and vegetables have varying nutrient profiles and product attributes, and thus should be promoted separately. Additionally, the assessment of vegetable intake should be measured separately from fruit using validated tools.
Assessing External Validity
Assessment of the external validity of studies is as equally important as determining efficacy. The external validity of studies has implications on the translation of interventions to the broader young adult population. With the young adult population neglected from many population-wide fruit and vegetable campaigns, investigation of the potential upscaling of current interventions is necessary.
To our knowledge, there is no published review to date focusing on the efficacy and generalizability of social marketing and eHealth and mHealth interventions on vegetable intake in young adults. This review addresses this gap in the literature.
Thus the aims are to: (1) systematically examine the effectiveness of social marketing, electronic and/or mobile phone-based interventions in increasing fruit and vegetable intake in young adults; (2) assess the efficacy/validity of tools used to monitor changes in fruit and vegetable intake; and (3) review the adequacy of reporting of external validity components.
Defining Search Terms
The Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) protocol will be used to conduct this systematic review . The search terms have been selected to be broad and will include combinations, truncations, and synonyms of “online intervention”, “computer-assisted therapy”, “Internet”, “website”, “cell phones”, “cyber”, “telemedicine”, “email”, “fruit and vegetables”, “young adult”, and “randomized controlled trials”. A separate search will be conducted to identify studies reporting interventions using social marketing and mass media to increase fruit and vegetable intake in young adults. This search will encompass terms such as “young adult”, “fruit and vegetables”, “social marketing”, “social media”, and “mass media”. The Medline thesaurus Medical Subject Headings (MESH) terms will be refined according to each database. Although we are primarily interested in the implications of interventions on vegetable intake, the search term was broadened to include “fruit” as studies commonly report on fruit and vegetables concurrently.
The following electronic databases will be searched for papers published between January 1990 and March 2015: the Cochrane Library, Cochrane Library of Systematic Reviews, Cochrane Central Register of Controlled Trials, CINAHL, Medline, Embase, PubMed, PyschINFO, Scopus, Web of Science, and Science Direct. The start of 1990 was selected, as it corresponded with the period during which the use of email became widespread . Reference lists and JMIR journals will be hand searched for additional citations. Studies determined to be relevant to the review will be included.
The eligibility criteria for studies have been selected based on participants, interventions, comparisons, outcomes, and study designs (PICOS). Only studies written in English and published after 1990 will be included.
The target age group for the included studies will be young adults aged 18-35 years inclusive. The participants should be healthy, with no disease or illness which would impact the primary outcome or ability to modify fruit and vegetable intake. There will be no limitation based on gender, ethnicity or socioeconomic status. Interventions set outside of universities will also be included in the review.
The type of interventions that will be considered in the initial search will be eHealth or mHealth-based interventions. These are studies that employ the use of mobile phone apps, texting, email, phone calls, and websites to deliver the intervention. The secondary search will not be limited to eHealth or mHealth interventions and will include social marketing and mass media interventions. These are defined as studies that employ the use of media advertising through television, radio, billboards, and/or social media platforms as well as other community-based activities such as group education and cooking classes to increase fruit and vegetable intake.
Comparisons will be made between baseline and follow up results within and between studies. The differences between intervention and control arms (no intervention or minimal contact) will also be explored.
The primary outcome that will be investigated is the change in fruit and vegetable intake between baseline and follow-up. This can be reported in serves, frequency or grams. Fruit will be included as an outcome to account for studies reporting fruit and vegetable intake concurrently.
The first search will be limited to randomized controlled trials (RCTs) or cluster-RCTs with an aim of increasing fruit and vegetable intake in young adults. The social marketing search will not be limited by study design.
Titles and abstracts of all retrieved studies will be exported to Endnote X6 citation management software (Thomson Reuters, Philadelphia, PA, USA). Duplicates will be deleted before titles and abstracts are reviewed to group papers into either of the following: (1) meeting selection criteria; (2) requiring further examination; or (3) excluded. Papers determined as potentially relevant to the review will be downloaded as full text and reviewed for eligibility by two evaluators (MMN, JC) and further categorized (). Discrepancies in evaluators’ results will be resolved by discussion and, when necessary, in consultation with a third reviewer (MAF). The reasons for exclusion of studies will be recorded in a PRISMA flowchart which will illustrate the search, screening, and selection results ( ).
A data extraction table will be designed using principles of the PRISMA statement for reporting systematic review , and the Cochrane Collaboration’s tool for assessing risk of bias [ ]. Once piloted for use on included studies, the following data will be collected: study details (authors, year, country of publication, funding, and affiliations); participants (characteristics, setting, inclusion/exclusion criteria, attrition, and blinding); intervention and comparator details; duration; and outcome measure (change in fruit and vegetable intake).
Reporting of Intervention Outcomes
An appropriate method of reporting the treatment effect will be determined based on the type of data extracted from included studies. It is anticipated that the mean differences in fruit and vegetable intake between baseline and follow up will be reported. These results will be tabulated to enable qualitative description of results and heterogeneity assessment for potential pooling of results using meta-analysis.
Risk of Bias Assessment
Using the Cochrane Collaboration's tool , risk of bias will be determined for each included study, taking into consideration selection (random sequence generation and concealment of allocation methods), attrition (completeness of outcome data), detection (blinding of participants and personnel), and reporting (selective reporting of outcome measures). Two authors (MMN and JC) will independently evaluate each study for risk of bias and will code them as low-risk, high-risk or unclear risk. Any discrepancies will be settled through discussion.
The quality of each study will be determined by two independent parties using the Effective Public Health Practice Project (EPHPP) Quality Assessment Tool for Quantitative Studies . The following components will be considered in order to assign a quality rating to each study: study design, selection bias, blinding, confounders, outcome collection methods, participant withdrawals, and dropouts. Studies will be given a rating of “weak”, “moderate” or “strong” by two authors (MMN, JC), with conflicting ratings resolved through discussion with a third independent reviewer (MAF).
Rating External Validity
A table collating the reported external validity components of the included studies was designed based on the criteria for rating external validity developed by Green and colleagues . The table explores components under three sections: (1) reach, adoption and representativeness of participants; (2) intervention implementation and adaption; and (3) program maintenance and institutionalization (sustainability of program implementation). Qualitative and quantitative data relating to these external validity components will be extracted. Extracted data will be used to report the number and percentage of studies adhering to the external validity components. The adequacy and frequency of reporting of these components will be explored between studies.
Our research is in progress. A draft of the systematic review is currently underway and will be submitted before the end of 2015.
This review will present a summary of the efficacy and external validity of the published studies that have used eHealth and mHealth or social marketing strategies to engage young adults in improving their vegetable intake. The findings will provide a scope for the development of future interventions and social marketing campaigns targeted at this age group.
The authors thank the School of Molecular Bioscience Librarian Rod Dyson for his assistance with setting up the database search strategy. MMN and JC are PhD students, funded by the Australian Postgraduate Award scholarship.
MMN, JC and MAF developed the research question and MMN drafted the review protocol. All authors have read the final protocol and will contribute to screening, extraction, analysis, and writing of the review manuscript.
Conflicts of Interest
Multimedia Appendix 1
MEDLINE Search Strategy.PDF File (Adobe PDF File), 14KB
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|EPHPP: Effective Public Health Practice Project|
|MESH: Medline thesaurus Medical Subject Headings|
|PICOS: participants, interventions, comparisons, outcomes and study designs|
|PRISMA: Preferred Reporting Items for Systematic Reviews and Meta-Analysis|
Edited by G Eysenbach; submitted 13.05.15; peer-reviewed by M Hutchesson; comments to author 29.06.15; accepted 11.07.15; published 28.07.15Copyright
©Monica Marina Nour, Juliana Chen, Margaret Allman-Farinelli. Originally published in JMIR Research Protocols (http://www.researchprotocols.org), 28.07.2015.
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