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Optimizing Testimonials for Behavior Change in a Digital Intervention for Binge Eating: Human-Centered Design Study

Optimizing Testimonials for Behavior Change in a Digital Intervention for Binge Eating: Human-Centered Design Study

It’s like looking at an infomercial on TV […] Here’s Suzy Cream Cheese, and she lost four hundred pounds in one week. A few participants also said that they would prefer advice come from the intervention, not a former user: The ‘how-to’ is more important to me than the testimonial. Having some instruction as to how I can put it into action might be more beneficial for me personally than hearing how someone else put it into action. Participants also cited unique reasons for disliking testimonials.

Isabel R Rooper, Adrian Ortega, Thomas A Massion, Tanvi Lakhtakia, Macarena Kruger, Leah M Parsons, Lindsay D Lipman, Chidiebere Azubuike, Emily Tack, Katrina T Obleada, Andrea K Graham

JMIR Form Res 2025;9:e59691