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The #SeePainMoreClearly Phase II Pain in Dementia Social Media Campaign: Implementation and Evaluation Study

The #SeePainMoreClearly Phase II Pain in Dementia Social Media Campaign: Implementation and Evaluation Study

A notable example of this is the work by Chambers [10], who mobilized knowledge about pediatric pain within the context of a science-media partnership through her #It Doesnt Haveto Hurt campaign. The initiative demonstrated worldwide impact and great success in producing and disseminating digital evidence–based content tailored to the needs of parents and health professionals, obtaining 1.3 million Twitter impressions, 5.5 million hashtag mentions, and >250,000 views of her You Tube video [10].

Louise I R Castillo, Vivian Tran, Mary Brachaniec, Christine T Chambers, Kelly Chessie, Alec Couros, Andre LeRuyet, Charmayne LeRuyet, Lilian Thorpe, Jaime Williams, Sara Wheelwright, Thomas Hadjistavropoulos

JMIR Aging 2024;7:e53025