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Using Application Programming Interfaces to Access Google Data for Health Research: Protocol for a Methodological Framework

Using Application Programming Interfaces to Access Google Data for Health Research: Protocol for a Methodological Framework

The Google Trends API can be used as a first step to identify top queries or search terms, and the API can be used in combination with two other Google APIs—Google Health Trends API and the Custom Search API—to extend the researcher’s understanding of search behaviors. The reason to combine APIs is that although the Google Trends website gives insight into search query volume, the additional APIs are needed to relate search intent to individual websites.

Anne Zepecki, Sylvia Guendelman, John DeNero, Ndola Prata

JMIR Res Protoc 2020;9(7):e16543