Dissemination and Effectiveness of the Peer Marketing and Messaging of a Web-Assisted Tobacco Intervention: Protocol for a Hybrid Effectiveness Trial

Jamie M Faro   ¹ , PhD ;   Elizabeth A Orvek   ¹ , MS, MBA ;   Amanda C Blok   ^{1, 2} , MSN, PhD ;   Catherine S Nagawa   ¹ , MS ;   Annalise J McDonald   ¹ , BS ;   Gregory Seward   ¹ , MS ;   Thomas K Houston   ³ , MD, PhD ;   Ariana Kamberi   ¹ , MBA ;   Jeroan J Allison   ¹ , MS, MD ;   Sharina D Person   ⁴ , PhD ;   Bridget M Smith   ^{5, 6} , PhD ;   Kathleen Brady   ⁷ , BA ;   Tina Grosowsky   ^{7, 8} , MA ;   Lewis L Jacobsen   ⁷ , BS ;   Jennifer Paine   ⁷ , GED ;   James M Welch Jr   ⁷ , BS ;   Rajani S Sadasivam   ¹ , PhD

¹ Learning Health Systems, Department of Medicine, Wake Forest University, Winston-Salem, NC, United States

² Center for Healthcare Organization and Implementation Research, Bedford Veterans Affairs Medical Center, Bedford, MA, United States

³ Division of Health Informatics and Implementation Science, Department of Population and Quantitative Health Sciences, University of Massachusetts Medical School, Worcester, MA, United States

⁴ Division of Biostatistics And Health Services Research, Department of Population and Quantitative Health Sciences, University of Massachusetts Medical School, Worcester, MA, United States

⁵ Center of Innovation for Complex Chronic Healthcare, Spinal Cord Injury Quality Enhancement Research Initiative, Hines VA Medical Center, Chicago, IL, United States

⁶ Department of Pediatrics, Feinberg School of Medicine, Northwestern University, Evanston, IL, United States

⁷ S2S Patient Panel, Worcester, MA, United States

⁸ Department of Psychiatry, University of Massachusetts Medical School, Worcester, MA, United States