Using Facebook to Improve Participation in Colorectal Cancer Screening: Protocol for a Cluster Randomized Controlled Trial

Arlinda Ruco   ¹ , MPH, PhD ;   Natalie Baker   ² , MSc ;   Melissa Howse   ¹ , MSc ;   Anne Sorvari   ² , BA ;   Jenna Jacobson   ³ , MA, PhD ;   Diego Llovet   ⁴ , MA, PhD ;   Jill Tinmouth   ⁴ , MD, PhD ;   Rahim Moineddin   ⁵ , MSc, PhD ;   Nancy Noel Baxter   ⁶ , MBA, MD, PhD

¹ Interdisciplinary Health Program, St. Francis Xavier University, Antigonish, NS, Canada

² Li Ka Shing Knowledge Institute, Unity Health Toronto, Toronto, ON, Canada

³ Ted Rogers School of Management, Toronto Metropolitan University, Toronto, ON, Canada

⁴ Institute of Health Policy, Management and Evaluation, University of Toronto, Toronto, ON, Canada

⁵ Dalla Lana School of Public Health, University of Toronto, Toronto, ON, Canada

⁶ Faculty of Medicine and Health, The University of Sydney, New South Wales, Australia