Application of Behavior Change Techniques in a Personalized Nutrition Electronic Health Intervention Study: Protocol for the Web-Based Food4Me Randomized Controlled Trial

Anna L Macready   ^{1, 2, 3} , PhD ;   Rosalind Fallaize   ^{1, 2, 4} , PhD ;   Laurie T Butler   ⁵ , PhD ;   Judi A Ellis   ⁵ , PhD ;   Sharron Kuznesof   ⁶ , PhD ;   Lynn J Frewer   ⁶ , PhD ;   Carlos Celis-Morales   ⁷ , PhD ;   Katherine M Livingstone   ⁷ , PhD ;   Vera Araújo-Soares   ⁸ , PhD ;   Arnout RH Fischer   ⁹ , PhD ;   Barbara J Stewart-Knox   ¹⁰ , PhD ;   John C Mathers   ⁷ , PhD ;   Julie A Lovegrove   ^{1, 2} , PhD

¹ Hugh Sinclair Unit of Human Nutrition, Department of Food and Nutritional Sciences, University of Reading, Reading, United Kingdom

² Institute for Cardiovascular and Metabolic Research, School of Biological Sciences, University of Reading, Reading, United Kingdom

³ Division of Applied Economics, Marketing and Development, School of Agriculture, Policy and Development, University of Reading, Reading, United Kingdom

⁴ School of Life and Medical Sciences, University of Hertfordshire, Hatfield, United Kingdom

⁵ School of Psychology and Clinical Language Sciences, University of Reading, Reading, United Kingdom

⁶ Applied Social Sciences, School of Natural and Environmental Sciences, Newcastle University, Newcastle Upon Tyne, United Kingdom

⁷ Human Nutrition Research Center, Institute of Cellular Medicine, Newcastle University, Newcastle Upon Tyne, United Kingdom

⁸ Institute of Health and Society, Newcastle University, Newcastle Upon Tyne, United Kingdom

⁹ Marketing and Consumer Behaviour Group, Wageningen University, Wageningen, Netherlands

¹⁰ Division of Psychology, Faculty of Social Studies, University of Bradford, Bradford, United Kingdom