Testing Behavior Change Techniques to Encourage Primary Care Physicians to Access Cancer Screening Audit and Feedback Reports: Protocol for a Factorial Randomized Experiment of Email Content

Gratianne Vaisson   ^{1, 2} , BSc, MSc ;   Holly O Witteman   ^{2, 3, 4} , PhD ;   Zachary Bouck   ⁵ , MPH ;   Caroline A Bravo   ⁶ , MSc ;   Laura Desveaux   ^{5, 7} , PT, PhD ;   Diego Llovet   ^{6, 7} , MA, PhD ;   Justin Presseau   ^{8, 9, 10} , BA, MRes, PhD ;   Marianne Saragosa   ^{5, 11} , RN, MN ;   Monica Taljaard   ^{8, 9} , PhD ;   Shama Umar   ⁶ , BA, MSc ;   Jeremy M Grimshaw   ^{8, 12} , MBChB, PhD ;   Jill Tinmouth   ^{6, 13, 14, 15} , MD, PhD ;   Noah M Ivers   ^{5, 11, 13, 16} , MD, PhD, CCFP

¹ Department of Epidemiology, Faculty of Medicine, Laval University, Quebec City, QC, Canada

² Office of Education and Continuing Professional Development, Faculty of Medicine, Laval University, Quebec City, QC, Canada

³ Department of Family and Emergency Medicine, Faculty of Medicine, Laval University, Quebec City, QC, Canada

⁴ Research Centre of the Centre Hospitalier Universitaire de Québec, Laval University, Quebec City, QC, Canada

⁵ Institute for Health Systems Solutions and Virtual Care, Women’s College Hospital, Toronto, ON, Canada

⁶ Prevention and Cancer Control, Cancer Care Ontario, Toronto, ON, Canada

⁷ Institute of Health Policy, Management and Evaluation, University of Toronto, Toronto, ON, Canada

⁸ Clinical Epidemiology Program, Ottawa Hospital Research Institute, Ottawa, ON, Canada

⁹ School of Epidemiology and Public Health, University of Ottawa, Ottawa, ON, Canada

¹⁰ School of Psychology, University of Ottawa, Ottawa, ON, Canada

¹¹ Family Practice Health Centre, Women’s College Hospital, Toronto, ON, Canada

¹² Department of Medicine, University of Ottawa, Ottawa, ON, Canada

¹³ School of Epidemiology and Public Health, University of Ottawa, Ottawa, ON, Canada

¹⁴ Faculty of Medicine, University of Toronto, Toronto, ON, Canada

¹⁵ Sunnybrook Research Institute, Toronto, ON, Canada

¹⁶ Department of Family and Community Medicine, University of Toronto, Toronto, ON, Canada